Developed in collaboration with the Celler de Can Roca in the context of ELISAVA's final degree project in Food Design, the project is based on a reflection on the problems of the food system caused by our relationship with time. A toxic relationship, based on the notion that time is money, that creates a disconnection between people and their food without allowing a paused time for food. Time is (not) money is a multi-sensory experience in which the passage of time is evidenced through the natural change generated in a food, in which diners, isolated from the outside world, question the relationship they have with food and time.

Time is (not) money is an experiment, an experience in which we question the idea that has been imposed on us that time is synonymous with money. It is a reflection project where users will experience a different kind of time, a time to pause, a time for food, an almost meditative act that will distance them from the speed of modern times. Based on the two experiments carried out in the previous months, where we have verified that by introducing changes in an experience we generate a longer, slower perception of time, and where we have also verified that food is a good way to show this change, we propose a collective experience where six people will sit around a table, whose round shape refers to that sacred time that we have left behind. During the experience, our participants will share some food in an act in which though the use of food as evidence of the passing of time, we will question whether the current management of time, governed by the idea that time is money, is positive or not.