1. DESIGN AS A BRIDGE

Design as a space of intersection—between disciplines, between senses, between ideas. It is neither purely functional nor purely aesthetic, but a language that connects.

2. THE POWER OF THE EPHEMERAL

Not all design needs to be permanent. Some of the most meaningful experiences are fleeting—tied to moments, emotions, and sensations rather than objects. See the ephemeral as a tool for meaning-making.

3. DESIGN AS A CATALYST FOR CHANGE

Design cannot be detached from the political, ecological, and social structures in which it operates. Projects has to explore how design can foster more democratic ways of living by integrating social thought, ecology, and politics into practice.

4. CONCEPT FIRST, FORM FOLLOWS

A strong idea is the foundation of everything. Form is an extension of thought, not an arbitrary aesthetic decision. If a project lacks conceptual depth, it lacks soul.

5. COLLABORATION AND HYBRIDAZATION

The best ideas emerge from dialogue.The most compelling projects emerge from the intersection of disciplines, perspectives, and knowledge. The friction between art, science, and design is where new questions and possibilities arise.

6. RESPONSIBLE CREATION

Not everything needs to exist forever, and not everything needs to exist at all. I question the necessity of production and prioritize thoughtful, responsible creation over blind consumption.

7. SPACE IS AN EXPERIENCE

Whether designing a product, a meal, or an installation, I consider space as something to be felt, not just occupied. It should evoke, provoke, and immerse—never be neutral.

8. MATERIAL HONESTLY, SENSORY ENGAGEMENT

Tactility, scent, weight, and texture—design should be experienced beyond the visual. Materials tell stories, and their authenticity matters. Respect their nature rather than forcing them into roles they are not meant to play.

9. CURIOSITY IS THE ONLY CONSTANT

My work is defined by a continuous pursuit of the unknown. Every project is an opportunity to explore, to experiment, and to challenge assumptions—both mine and the world’s.

10. MEANING OVER MARKET

I do not design to sell; I design to question, to inspire, and to create experiences that linger in the mind long after they have disappeared.